placeholder mark — final art TBD; portrait or commissioned illustration
About
I'm Will. I work on product strategy in AI infrastructure and data tooling. I keep this site to think out loud — and because the best way to grow is to ship.
My day job is operating roles — product, strategy, growth — mostly at Enterprise scale. The shape of the work has stayed consistent: figuring out what to do, why, in what order, then helping the team actually do it.
For more on my professional history, check out Linkedin. The site does its credibility work in projects and writing.
The technical fluency is more recent — and the part of the work I find most interesting right now. Modern AI and data tooling has reshaped what a single operator can credibly do, and I've been spending serious time in the trenches trying to understand the new shape of that. The projects on this site are part of that effort. They're not paid client work — that work isn't mine to publish — but together they're a reasonable picture of how I think and what I care about.
If you've come from an outreach email of mine: thank you for actually clicking through. I tried to write the email so that this page rewards the click rather than repeats it. The fastest way to keep going is to read whatever Selected work entry caught your eye on the homepage, then come back here and email me.
Currently
Elsewhere on the internet
Saying hi
The fastest way to reach me is email.
I read everything. I reply to most things. If you'd rather book a time directly, that works too — pick whatever's easiest. I'm especially interested in talking with people building in AI infrastructure, modern data tooling, or anywhere those two meet.